TRICON

Relaunching a product line with a resistant identity

Tricon

Tricon

Relaunching a product line with a resistant identity

Since 1968, Tricon Wear Solution has been the leading provider of resistant wear products for mining, power generation, steel, sand, pulp/paper and more. They came to use after parting from an acquisition to redefine their product line into a brand. Our goal was to create an identity that was unshakable, allowing them to sell products for another 50 years.