The Gravis logo is inspired by the concept of durability and the barrier properties associated with bulk packaging products. Think puncturing, chemicals, moisture, temperature, and weight. The monogram uses bold parallel layers to symbolize the company's mission to solve the toughest packaging problems.
The primary color palette strikes attention using contrasting colors. The secondary palette incorporates cool neutrals and a warm tone to create balance and approachability. The logo and color are paired with the typeface Metro Sans by Studio Few to complete the brand system's foundational components.
Custom marketing assets were created to bring a cohesive look and feel across the merging product lines. We art directed and produced 30+ product simulations in collaboration with CG studio Knitted City.