Butterfly
A New Era for Ultrasound

Branding — 2018

Butterfly Network

Butterfly is a $100 million dollar start up with a mission to democratize healthcare by making medical imaging accessible to everyone around the world. They've created the world's first single-probe, whole-body imaging device that plugs into an iphone.

We designed an identity to synchronize with their physical and digital product experiences.

We carried out close to 50 explorations of a butterfly in our internal design process to create something distinct.

Our goal was to design a symbol that is easy to recognize on a pocket-sized device. It was important to create the "moment", a first time experience users won't forget.

“Aiming to revolutionize medical ultrasound, Butterfly raises $250 million at a $1.25 billion valuation.”

“Giving everyone a window into the human body.”

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Sector

Healthcare
Technology

Services

Strategy
Logo Design

Contributors

Design direction by David Elgena
Photography by Max Kuts
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