How simplicity helped scale a billion dollar brand.

Butterfly Network

Butterfly Network

Simplifying ultrasound.

Butterfly is a $100 million dollar start up with a mission to democratize healthcare by making medical imaging accessible to everyone around the world. They've made the world's first whole-body imaging device to plug into an iphone, making ultrasound incredibly easy to access and use.

We worked with Butterly to create an identity that would separate them in their market and endure a long future. Since their launch, Butterfly has raised $250 million at a $1.25 billion valuation and earned 2019's WWDC Apple Design Award.

We explored various butterfly marks, landing us on a symbol that felt iconic and timeless.

“Aiming to revolutionize medical ultrasound, Butterfly raises $250 million at a $1.25 billion valuation.”

“Giving everyone a window into the human body.”

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2019 Apple Design Award Winner, Butterfly Network


Healthcare, Technology