4.7 billion people worldwide don’t have access to medical imaging. Butterfly had this in mind when creating the pocket-size ultrasound, Butterfly IQ. It’s the first ultrasound device using chip technology that allows consumers to scan any part of the body, superficial to deep, with one probe and an iPhone.

We’ve been working with Butterfly since 2016 and created an identity that inherits their commitment to simplifying ultrasound.


Butterfly Network


Brand Identity





Brian Perez, Creative Director


David Elgena, Head of Design

Max Küts, Photography

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Butterfly IQ ultrasound device plugged into an iphone with the Butterfly app
Butterfly app icon

2019, Apple Design Awards Winner @20:50

2020, Raised $250 million investment at a $1.25 billion valuation from the likes of The Bill and Melinda Gates Foundation, Fidelity and Fosun Pharma

2021, Started public trading on the New York Stock Exchange under the ticker "BFLY"

2021, Made it to outer-space on Inspiration4, the world’s first all-civilian mission to orbit