A little history: Budget Travel began as a print magazine titled Arthur Frommer’s Budget Travel in the 1980s and was sold to Newsweek a year later. The magazine quickly became prominent due to the former success of its founder, a well known travel guide book publisher. Years later...
Budget Travel came to us with an unfocused identity and a chaotic website, housing over a decade's worth of content.
We set a few goals: optimize the website for modern ad placements, be mobile friendly, implement a new content structure, and revive Budget Travel as a trusted brand and information source.
We advised Budget Travel to use their previous logotype for brand equity (we removed the gradient and flattened the logotype). We then created a simple UX for their site with new categories for over 14,000 articles. We tackled the redesign with components, so we can rapidly build the pages of the new site.
We worked on simplifying ad space, allowing Budget Travel to leverage its value to advertisers.